The Launch Trap | Tim Ikels

Tim Ikels - Profile Hey, it's Tim here...

If you’re tired of always needing to come up with the next big thing, this is for you.

Launching again and again, feeling like you’re on a never-ending treadmill of “what’s hot?”

It’s exhausting, right?

The constant scramble for fresh offers keeps you in the launch trap. You're stuck in this cycle where you always need to make a new thing to survive.

But what if you didn’t have to?

The Beauty of a Proven Offer

If you’ve got a high-converting offer, like a short book that pulls in leads, you’ve already struck gold.

It works. It sells. It solves a problem. So why not keep it working for you?

The big question is: do you need more new offers, or just more new people to see what’s already working?

This is the simple route. You’ve already done the hard part by making a great offer. Now, just find more people who need it.

Why? Because:

You don’t have to create anything new. You’re just scaling what’s proven to work.
Your marketing is sharper. You know exactly who it’s for and why it sells. Now, you just need to find more of those people.
It’s low risk. You already know it works. The only challenge is reaching more people.

Explore new platforms. Look where your audience is but your competition isn’t.
Leverage partnerships. Work with people who already have the audience you need.
Re-target your audience. Reach out to those who showed interest but didn’t buy the first time.

Creating something new feels fun... until it doesn’t.

It takes time, energy, and creativity. You’re starting from zero every time. Here’s why it’s hard:

More work upfront. New offers take time. Research, create, test, tweak. Rinse and repeat.
Divides your focus. With more offers, you’ll spread yourself thinner, making it harder to focus on what’s working.
Uncertainty. New doesn’t always mean better. You don’t know if it’ll work until it’s out there.

Launching new offers might make sense if your audience is hungry for more or if you’ve already hit the ceiling with your current offer.

But be honest: is that the case for you right now?

If your current offer is working, finding new people to sell it to is often the easiest and smartest move.

You've done the heavy lifting. Now, it’s about reaching more eyes. Focus on that first, before jumping into the stress of launching something new.

Here’s the key: you don’t need to choose forever.

Expand your audience first. Get your offer in front of as many people as possible.

Then, when you’ve exhausted that, you can think about creating something new.

It’s about focusing on the right thing at the right time.

If you’ve got a proven, high-converting offer, like a short book, focus on finding new people first.

That’s the easiest way to grow.

Later, when you’re ready, you can launch something new.

But don’t fall into the trap of always needing to create “what’s next.”

Check out The Automatic Lead Machine: Generate Leads 24/7 With One Simple, Short Book.

In this book, I show you how one short book can become a powerful, evergreen lead generation tool for your business – automatically.

Ready to start? Learn more here.

Best,
Tim